Marketing on Instagram


Instagram has become one of the most visited apps ever created. Both people and businesses have been able to capitalize on the social media platform. As a business, it’s become a necessity to have an account. Instagram can help businesses by increasing awareness of their products and services. It can also increase brand recognition, drive sales, and help with marketing opportunities such as viral marketing. By using the power of Instagram, you can reach new audiences that could help grow your company.

The best way to leverage Instagram is to feature photos of your products and services. This helps create a brand persona and helps them identify who you are and why you exist. To drive awareness, you can host contests and giveaways to help build your audience. Once you have that audience, Instagram is a great way to communicate with them. The more creative you can be, the better!

A feature that separates Instagram from any other marketing is the use of polls. By showing a photo of your products, you can create a poll to help gain feedback from your followers. What if there was a post that your followers responded to? You can turn that post into a sponsored ad to help find more people interested in your page.

Finally, there is the storefront feature. This allows you to sell products from the images you post. There are many ways you can engage with your Instagram audience. It’s best to start by trying them all and seeing what works best.


Develop a Marketing Strategy for Instagram

One of the best ways to be successful at something new is to look at others that have already had success at whatever it is you're trying to do and see what you can learn from them (Alexander, 2020). From researching brands, you’ll notice many of them show their products in an active setting. This can be people using the product, or some fun photos to help make the product look more exciting. Make sure that at the top of the profile there’s a link to your company website. You can also provide a link for people to contact you.

When promoting products on Instagram, make sure to post photos of your products. You don’t want all your photos to be about selling. It’s best to stick with the 80/20 rule. The 80/20 rule indicates that 80% of social media posts should be useful to your audience. Meaning, it educates, entertains, or offers a solution to their problems, and only 20% should promote your business (Sullivan, 2020). What if you’re having trouble coming up with content? Posting about what’s going on around the business is a great way to share your story and keep your audience in the loop. You can also research what your competitors are doing and see if that sparks any new ideas.

If you don’t want to try and remember the times you have to post, it’s best to schedule your posts for a later date. By automating your marketing strategy, you can schedule your monthly content. Once set up, you won't have to worry about it. This will help create user engagement by posting throughout the week.


Implement Your Instagram Marketing Campaign

Before you create your first Instagram campaign, you want to make sure your profile is set up for success. Having your company name and a logo as your profile picture is essential. Next, you’ll want to include a short bio about who you are or what you do. Adding some emojis can help make your bio more fun.

Once you have your page set up, you can now begin to add posts to your page. The main feature is adding photos with descriptions on your Instagram page. You can also record short clips and post them as stories on your page. These will last for 24 hours and it allows your audience to see what you’re doing right now. Finally, we have reels. Reels allow you to upload creative video content to your users that stay on your page. Try and use all these features to get the most out of Instagram.

As you begin to add more content to your Instagram page, people will start to engage with that content. By reviewing their activity, you can collect customer feedback to help measure your success.


Marketing with Instagram Stories


Instagram stories are a great way to add personality to your brand. If you’re a small or medium-sized business without a full-time Instagram employee, using the stories feature can seem daunting. A great way to keep your stories updated is to reuse uploaded photos and videos that you’ve already added to your feed. You can also make your stories viewable for as long as you like through the highlights feature. Some content ideas could include behind the scenes, announcements, highlights, and shout-outs. Stories are a great way to get new followers and keep your audience excited about things to come.

Fine-Tune Your Instagram Content

You’ll want your Instagram to look its best since it could be where your customers first notice you. One thing to consider when fine-tuning your page could be having a unified color scheme. This will make it look more professional and more appealing to your audience. You could even have the same filter on all your photos to make them fit on the page. You want to think not just about the colours of the photos, but what’s in those photos? It all depends on the style you’re going for and the industry that you’re in. Make sure to take advantage of the Instagram feed layout to help create conformity.

If you want to reach a larger audience, using hashtags is a crucial part of marketing on Instagram. Make sure to add a few relevant hashtags to your photos to make them as discoverable as possible. You can add up to 30 hashtags to your description and comment section. It’s important not to overdo the number of hashtags. Remember, it’s all about creating a great experience for your audience first.

Additional Considerations for Marketing on Instagram

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A great way to keep your audience connected is to have many ways for people to interact with you. On your company website, it’s important to have links to your social media accounts. One way you can make your website stand out is by embedding photos from your Instagram page onto your website. This can help create a style on your website. It will also help send people over to your Instagram page to follow you.

Once you’ve created some content on your Instagram page, it’s important to review your Instagram Insights. This will help you find the posts that are most successful by showing your interactions. This can help you come up with more engaging content in the future. It can also help you determine the best time in the day to post your content.


Instagram is a powerful marketing tool that can help grow your business. You should now feel more comfortable getting started with Instagram. Knowing how to create an effective marketing campaign. If you’re looking for more information, Instagram has a blog, courses, and an Instagram page that can give you all the resources you need.

Personal Conclusion

Growing your Instagram following won’t happen overnight. By utilizing the information above, you can begin growing a loyal following by using all the features Instagram provides. As a business owner, you need to recognize Instagram as more than a social media platform. It has become an e-commerce platform that can help take your business to new heights.




Alexander, A. (2020, September 24). Marketing on Instagram. Retrieved from LinkedIn Learning:

Sullivan, M. (2020, May 28). The 80/20 Rule, Explained. Retrieved from Brand Muscle:

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