LinkedIn is the latest marketing tool to help build connections with people around the world. More than a resume, LinkedIn can provide new job opportunities and connections with others in your field. As job competition increases, you need to use every tool you can to stand out above the rest.
To stand out on LinkedIn, you want to make sure you’re providing value to others. By sharing your knowledge, you’re helping other people in your network. This will also help LinkedIn find others who may want to connect with you. As an online business card, remember to add your profile URL to places such as your email signature to help build your network.
You want to make sure your profile is up to date and fits your personality. By doing this you can present your network what you’ve been up to and some accomplishments you might have had. To have a profile that stands out, make sure to include some basic information such as:
By filling out these categories you’ll have an optimized profile that will help people get to know you. It’s good to include keywords that could help identify yourself and the jobs you’re interested in.
LinkedIn makes it easy to find people’s profiles that you already know by searching their names. Once connected you can contact them through the messenger section. LinkedIn makes it easy to connect with people you don’t know but share a mutual relationship with. This is a great way to build trust from the start and deliver a great first impression. Looking to meet like-minded people who share similar interests? LinkedIn groups are a great way to meet new people and start a conversation.
LinkedIn is a great place to stay professionally motivated, inspired, and informed (Schinkten, 2020). By reading, sharing, and creating content, LinkedIn’s algorithm updates your feed to provide articles that you would find interesting. It’s important to engage with your network regularly with professional content and to keep your posts relevant to your brand.
One tool that separates LinkedIn from other social media platforms is the job section. LinkedIn has become a great place to seek new job opportunities. Making it easy to find and apply to new companies looking for your skillsets. I recently added the “open for work” feature onto my profile to let companies in the finance sector know that I’m available to work part-time or through an internship. Having my location shown as Edmonton, AB I’ll have a better chance of finding recruiters in my area. With hundreds of new jobs posted a day, LinkedIn is a great place for recruiters and applicants to connect.
LinkedIn can offer more robust tools tailored to your needs. Whether you’re looking for new job opportunities, growing your business, building your sale prospects, or looking to hire your next superstar employee. Paying for their premium membership can help you get ahead of the competition.
You want to make sure that your account settings fit your needs. Some people like to get notifications, messages, and promotions whenever they can. Others like to keep a tight following and don’t like to share too much of their information. By going to the settings & privacy tab you can customize it to your liking.
The tips given were the foundation of what you can do on LinkedIn. It's recommended to explore more LinkedIn courses to learn ways to use the platform. Building a reputable profile takes time so it’s better to start sooner than later.
You can see in the images below the difference a profile can look once it’s cleaned up, updated, and has built some authority. I’ve updated my current occupation and let people know I’m a student. I’ve made my location more specific to include Edmonton to help LinkedIn find jobs around me. I’m being more active for employment by letting recruiters know that I’m available for part-time work in the Finance industry. Finally, I added a couple more people to my network.
LinkedIn is about growing your community and sharing your knowledge. You only get one chance to make a good first impression. It’s important to put some effort into creating a good profile. You never know what opportunities could be waiting on LinkedIn.
Schinkten, O. (2020, September 18). Learning LinkedIn. Retrieved form LinkedIn Learning: https://www.linkedin.com/learning/learning-linkedin-3/get-started-with-linkedin?u=2109516